Abercrombie & Fitch

McLaren Collection Launch: NYC

Food & Beverage / Product Launch / Retail

A launch event inspired by the after parties of the F1 world —centered around the launch of the Abercrombie x McLaren collection and the iconic new 2024 McLaren livery, set in the equally iconic Fifth Ave Abercrombie & Fitch store.

Guests were given a peek under the hood of this exciting cultural collaboration, and were welcomed to celebrate in long-weekend style.

The activation brought the two worlds of A&F and McLaren together through aspirational experiences, providing guests with that unbeatable race day feeling including a trademark high energy live performance by Austin Millz and canapes inspired by F1 race track locations.