Abercrombie & Fitch

Las Vegas Grand Prix x McLaren: November 2024

Talent Collaboration / Product Launch

Abercrombie and McLaren partnered ahead of the 2024 Las Vegas Grand Prix. The activation featured the McLaren F1 car, exclusive merchandise and appearances by McLaren Racing drivers Oscar Piastri and Bianca Bustamante, Guests were immersed in an environment that celebrated the high-energy atmosphere of F1 racing and elevated the in-store experience for fans and customers alike.

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