Soundcloud

Next Wav: Austin + NYC

Artist Collaboration / Concert / Content & Campaign Management / Print Production

Next Wav was born as platform to bring musicians and fans together for educational programming and performances: offering resources for creativity and connectivity.

At SXSW’s Next Wav, expert panels covered the artist-fan relationship in today’s digital landscape, and cutting through the noise to get noticed. We hosted a hands-on workshop for recording vocals in any environment with the local non-profit Dub Academy. And the venue environment was designed by local visual artists Ian Orth, Pooneh Ghana, and Kate Dehler, known for their fliers, posters, and album art. Performances by Riela, Manaleio, Flores, Kelow LaTesha, and DJ Rosegold topped the night.

Doubling down on the experience, Next Wav’s next stop was Soundcloud’s hometown Brooklyn to re-ignite their status as a touchstone for culture through music and provide fans with the ultimate community-centered experience. The first half of the day was dedicated to mentorship and network with industry experts through lively panel discussions, while the latter half of the day was an amazing concert targeting the hip-hop community. Featured artists were Ice Spice, Jay Beezy, Fivio Foreign, Girl Codee, More Soup Please, Smooky, Kendollaz, and installation artist Uzumaki Cepeda.